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Archive for June 18th, 2008

Coca-Cola merges art and music

Coke bottles


I’m not going to lie. I have an addiction to Coke (the drink). It takes every fiber of my being not to drink it for breakfast. It makes me understand cigarette addiction a little bit more. (I know, soft drinks are not nearly as addictive, but still….)


Once in a while, Remix gets cool swag. Most recently, I was excited about the eight aluminum coke bottles designed by eight Chinese artists in honor of the 2008 Beijing Olympic Games. Each bottle design, which portrays a different positive message, coincides with a song by an electronic DJ/artist. For example, “Global Harmony” was designed by artist Xiao Xue and is tied to TiĆ«sto’s track, “Global Harmony.” Xue’s design includes whales flying with propellers attached to their backs while deer graze on speakers. At least that’s my interpretation.


On the “Peace on Earth” bottle by art trio Joyn Viscom (featuring music by Sege Devant), children sit in flowers, one making a paper plane that evolves into a white dove. Meanwhile, Xin Jing and Kaskade’s collaboration for “Healthy World” (the song is called “Beautiful World”) gets the prize for the most ironic. High-fructose corn syrup and a bunch of chemicals don’t particularly say “health.”


Fortunately, all of the bottles come sans Coca-Cola in them. Otherwise, I would have had eight Cokes that day.


To get the songs for free via DRM download, go to http://www.coca-cola.com/we8. And to order the collectible set of bottles and songs for $60, go to http://www.coca-colastore.com and look for the WE8 Bottle Set.

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